Samira Saba

Director - Communications


Samira runs our Communications, leading PR and marketing efforts, and the overall communications strategy for all the projects executed by the company. She has worked side by side with the Chairman, the CEO and other top executives in devising media and public relations campaigns; managing brand and reputation; and coordinating digital and social activities. Samira has also led the company’s effort to increase awareness on the benefits of voting technologies, and the importance of well-run elections in the advancement of societies.

Before her present duties in Smartmatic, Samira worked in several important internet portals where, among others, she was in charge of the content of the digital edition of El Universal. As a journalist, she coordinated the publishing of articles demanding the right to vote for Venezuelans living abroad. This effort contributed to the decision of the Venezuelan election commission to open voting centers in embassies around the world for the first time.

Samira has a Bachelor’s degree in Journalism and a Master’s degree in Organizational Communication, both from the Andres Bello Catholic University.